News - Auto News

You may have won! But no

More than 1,700 Oregon residents who say they were fooled by car dealership mailers into thinking they had won a prize will be getting money after all.

New name, new oomph for Toyota GR 86

Toyota pulls the wraps off the next-generation 86 coupe, whose redesign gives the sporty car a boost in power to answer customers clamoring for more oomph. The nameplate is rechristened as the GR 86 in a nod to the brand's Gazoo Racing tuner line.

In digital age, dealers feel pressured to self-promote

Vroom made waves with its Super Bowl ad, a "hyperbolic" take on the dealership experience. Some say franchised retailers need to do better at promoting their own convenient experiences.

Auto tech startups are hot targets for investors

The COVID-19 pandemic has sparked investors to consider how transportation may soon be transformed. Many see startups as key players in that change.

Quick! The Biden phone

The auto industry, through its lobbying group, asked the Biden administration to help mitigate the microchip shortage.